Product Innovation
Attraction A, a leading attraction in one of Europe's largest capital cities and with around 2 million visitors every year, has a reputation for innovation and for a constant stream of new initiatives to draw its customers in. Picsolve was challenged to develop a new offer that reinforced this reputation for innovation, helping to draw in customers and provide valuable revenue.
A photo set and photo solution was created around a famous American pop artist. The photo solution was based on the iconic design style associate with that artist and additional products were developed that fitted into his design repertoire. A number of technical challenges were successfully overcome in developing this solution.
The result was an offer that fully supported the attraction's brand due to its freshness, innovation and association with the artist. Commercially, the offer was a great success and made a significant contribution to the increase in sales of 17% in 2007.
